Page ViewsA page view is what Google counts in your reports every time a user views a page displaying Google ads. We will count one page view regardless of the number of ads displayed on that page.For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page views.ClicksFor standard content ads, Google count a click when a user clicks on an ad.For link units, Google count a click when a user clicks on an ad on the page of ads, after selecting a link in the link unit.Page Click Through Rate (Page CTR)The Page Click Through Rate (CTR) is the number of ad clicks divided by the number of impressions or page views that you have received.Page CTR = Clicks / Page ViewsFor example, if you received 5 Clicks from 100 Page Views, then your Page CTR would be 5%. (5/100*100=5%)Cost Per Click (CPC)The Cost Per Click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.Page Revenue Per Thousand Impressions (Page RPM)Page Revenue Per Thousand Impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.Page RPM = (Estimated Earnings / Number of Page Views) * 1,000For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.Estimated EarningsYour account balance (or earnings) for the time period selected.
Source: Google AdSense Help
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